PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. But, the Google PageRank Display script looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques and tools to find pages that are both important and relevant to your search. Google PageRank goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

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